Media consumes more time than sleep or work

Media consumes more time than sleep or work Media consumption has increased anhour per day over the past two years according to a recent Ipsos OTX Study. This means wenowspendone-half of our waking daysinteracting with media which exceeds the amount oftime we spend sleeping or working! This is a significantincrease according to a paststudy over theprevious 8 years, which showedmedia consumption had increased2 hours per day. Internet usage along with mobile devices are key factors in the increase in media consumption. More TV is now consumed online, cell phone ownership since 2009 decreased from81% to 65%and 24% now ownweb-enabled smartphones. Social networking sites continue to grow and studies show 77% are active on at leastone social network and36%are members onat least 2 or more networking sites. Mitch Joelalso commented on this studysaying, Its our ability to fill those smaller time slots (like any idle moment of waiting in your life) with some form of media/entertainment (be it a quick glance of a Twitter feed or checking the sport scores on your mobile device). The more we continue to untether and be free of fixed locations, the more we will continue to see this trend in media consumption rise. How much time are you spending online?